Upworthy: Nick Ybarra

Long Story [Short]…

Upworthy commissioned LSS to create three branded mini-docs for Nature Valley that tell the story of trailblazers inspiring others to get out into nature in creative ways. LSS flew to the Badlands of North Dakota to meet Nick Ybarra, who leads a team of volunteers to maintain over 100 miles of the Maah Daah Hey Trail each year. The piece follows his efforts to preserve one of the most intense trails in the country and make it accessible to people who visit North Dakota from around the world.

[Results]
  • The video received over 2.3 million views on Upworthy’s Facebook page.