Upworthy: Maybelline

Long Story [Short]…

LSS Media worked with Upworthy and Maybelline to tell the story of Beth Cath, a social media star and photographer using her art to visualize the symptoms of invisible illnesses. Through physical alterations to printed photographs, Beth brings invisible symptoms to life, and encourages compassion for those who are suffering unseen. The video was shared on Upworthy’s Facebook page.

[Results]
  • The video received 130,000 views in the first few days after its posting.