Upworthy: Lipton Tea

Long Story [Short]…

LSS Media worked with Upworthy to tell the story of an innovative partnership between Lipton Tea and the nonprofit WE. We filmed with women tea farmers in Kenya to see how financial literacy training is economically empowering them and their families, as well as transforming their communities.  

The final piece was distributed by Upworthy and used on multiple platforms by Lipton for their national social impact campaign focused on women’s rights.

[Results]
  • The video received more than 700,000 views in its first week on Upworthy.