Panera Bread

Long Story [Short]…

LSS Media created a series of pieces for Panera Bread about its innovative new food policy, addressing the issues of “Clean Ingredients, Transparent Menu, and Positive Impact.” LSS filmed at the Panera Test Bakery and several Panera stores, and interviewed company leadership, including the Founder and CEO and Panera’s Head Chef as principal spokespeople.

  • Pieces were used by Panera Bread across its digital channels to introduce its new food policy.
  • Content was featured on Good Morning America and numerous broadcast and digital earned media.

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