Greater Than AIDS: Empowered with Alicia Keys
Long Story [Short] Case Study:
By thinking about every single editorial and technical detail, LSS took an initial assignment to capture high-quality content featuring celebrity spokesperson Alicia Keys and delivered high-impact material that’s driven a full, cross-platform national campaign on HIV/AIDS and women in America.
For the first year of the campaign, LSS filmed and produced a candid conversation between Alicia Keys and five women living with HIV in New York City, a live policy event with Ms. Keys and Empowered spokeswomen in Washington, D.C., Ms. Keys’ visit to a local HIV clinic for women, and additional PSAs featuring Ms. Keys for VH1 and other media partners.
- Signature video with 5 additional profile pieces, a 30 min television and radio program, more than 20 targeted PSAs for broadcast and radio, social media and web content, a media b-roll package, and stills for a national print and outdoor campaign
- Content used for targeted earned media including: VH1, ABC News, NBC News, CNN, Lifetime, Huffington Post, Associated Press, Essence, Upworthy
- 2013 Golden Eagle Cine Award, two 2013 Telly Awards, 2014 Webby Nomination: Public Service and Activism