Great Coffee, Good Vibes, Choose Fair Trade with Kelly Clarkson
Long Story [Short]…
We combined our expertise in filming in challenging and remote locations, our experience working with celebrities, and our rather obsessive love of coffee to produce key marketing content for Green Mountain Coffee’s “Great Coffee, Good Vibes, Choose Fair Trade” campaign with Kelly Clarkson.
- Produced full suite of content to launch celebrity ambassador Kelly Clarkson for roll-out of new microsite, social media, customer engagement, national advertisements, still photos, media outreach and b-roll.
- Integrated and coordinated among three agencies – PR, Advertising, and Social – while serving as logistics lead in the mountainous coffee fields of rural Peru.
- Video content was also featured in a unique SKU campaign in grocery stores across the U.S.