Long Story [Short] Case Study:
Our work with the World Food Programme and World Food Program USA began with an identity piece, but grew to highlight two critical humanitarian crises ripped from the headlines. With the situation in Syria escalating, we put our news chops to work, took limited footage and resources and produced an international media campaign in a few short days. And then we did it again to bring much needed attention to the crisis in the Central African Republic.
- Videos were customized for multiple formats, including 2 minute and 30 second spots for broadcast and digital audiences for the US, Canadian and UK audiences
- The pieces were used for donated and earned media placements including Pandora, Hulu, and the “Hunger Games: Catching Fire” website. Upworthy featured our pieces both on Syria and the Central African Republic.
- The Syria spots were also featured on LED screens in New York City’s Time Square, Toronto’s Yonge-Dundas Square and London’s Piccadilly Circus
- The C.A.R. pieces were shared on social media by high-profile influencers, including David Letterman.