Long Story [Short]…

LSS used authentic storytelling to break down stereotypes and shine a light on an urgent national issue – diminished support for public housing. We cast, pre-produced, field produced, and post-produced pieces across the country under a tight deadline, and filmed a national PSA with celebrity ambassador Jewel.

[Results]:
  • Produced 3 signature stories and a Call to Action piece to launch the awareness campaign under a short turnaround.
  • Customized footage to produce 5 additional unique pieces to refresh web campaign content for ReThinkHousing.org.
  • ReThink Housing PSA featuring Jewel aired nationally on broadcast television.

 

Campaign

PSA

Individual Profiles