Long Story [ShortCase Study:

LSS Media produced a national and regional campaign with the Kaiser Family Foundation for their Greater Than AIDS initiative. Titled “We Are Family,” it includes a series of documentary-style short videos examining HIV in the South, and the difference it can make for people with HIV to be open with and have the support of loved ones.

[Results]

  • The campaign includes a signature piece, six profiles, and multiple PSAs for national and regional broadcast markets, as well as digital.
  • Content from shoots used for print and outdoor ads.

Signature Video

Individual Profiles

PSAs