Long Story [ShortCase Study:

LSS is working alongside Kaiser Family Foundation (KFF) to produce Greater Than AIDS: Speak Out, a timely public health campaign to reignite the conversation about HIV among gay men in America.

In 2013, we transformed a 9,000 square-foot loft into a film set to produce a provocative conversation among HIV-positive and HIV-negative men in San Francisco. In 2014, we filmed another conversation in a former power and light substation in Dallas, Texas.

From these two shoots, we’ve been creating content for ongoing local and national Speak Out campaigns.

[Results]
  • Signature pieces launched for National Gay Men’s HIV/AIDS Awareness Days.
  • Speak Out Texas premiered at White House Meeting on HIV among Gay and Bisexual Men.
  • Content from shoots used for print and outdoor ads throughout San Francisco and Texas.
  • Produced broadcast, radio, and digital PSAs for national and targeted local distribution markets.

Signature Videos

Individual Profiles

PSAs