Long Story [Short]…
AT&T’s Aspire Accelerator program uses the network and resources of AT&T to mentor startups that are bringing innovations in the Education Technology field to classrooms across the country. LSS Media interviewed key AT&T leaders and the 6 startup companies for the 2016 class throughout the Accelerator process. We produced a variety of deliverables, including overall identity piece, individual profiles and thematic, issue-oriented pieces.
- AT&T is launching a national campaign featuring the content with digital paid media and national broadcast television PSAs.
- Pieces were played on AT&T’s Audience Channel on DIRECTV, as well as used throughout social media, the company website and for the start-ups as promotional pieces.
- Videos were also featured on AT&T-sponsored content published on a variety of influencer sites, including Elite Daily and Business Insider.