Susan Eisenreich is a media planning and buying expert with over 15 years of experience marketing top brands on both the agency and client side. She spent the early part of her career at the leading New York media planning and buying firms – including OMD, Horizon and MediaVest – developing media planning and buying strategy for brands such as Visa, Burger King and The History Channel.
Discovery Communications brought Susan to the Washington, DC area, where she managed paid, owned and earned media for TLC, Discovery Channel, Animal Planet and ID for nearly six years. She then worked for three years in a global position at The Hershey Company, overseeing a $400MM global media spend and helping manage their global ad agency relationships.
Most recently, she worked at a local DC digital and ad technology firm, Targeted Victory, where she oversaw the development of their data-driven, hyper-local television product and established their programmatic television planning and buying department.
She is a strategic consultant to LSS Media, providing ad buy and media placement strategy and execution.