Bob Yule came to LSS after a career in journalism and non-profit media relations. He worked for six years as a reporter in print media, including researching and writing for the Wilson Quarterly magazine and reporting for the Asahi Shimbun, Japan’s top national daily newspaper.
He traveled across the country with his Japanese colleagues, covering 9/11, Hurricane Katrina, U.S. politics (including one presidential election and two midterms), and U.S.-Japan relations – and eating very well along the way.
Most recently, he led media relations for the Elizabeth Glaser Pediatric AIDS Foundation (EGPAF), helping tell the story of efforts to end HIV/AIDS in children worldwide. It was at EGPAF that Bob first met Jessica Stuart during a fateful trip to Côte d’Ivoire filming for the Gates Foundation’s Living Proof Project. They bonded over a compelling story, homemade goat stew, and Fernet Branca – and the rest was history.
Bob went on to work with Jessica and LSS to produce three award-winning videos for EGPAF – “The Time to Eliminate Pediatric AIDS Is Now,” “Countdown to an AIDS-Free Generation (AIDS@30),” and “Project HEART.” He became a true believer in the power of video after witnessing the positive effects of investing in quality content. After five fantastic years with EGPAF, Bob decided to take the leap and join LSS, where he relishes helping other organizations take the same leap in investing in flexible content.
Bob brings to LSS his specialty in global health and non-profit communications, as well as an obsession with U.S. history. When not at LSS, he can be found leading historical tours of Washington, trying to keep up his blog on D.C. history – Historic District – or traveling out of his way for really good coffee and libations.