We do a lot of filming in Sub-Saharan Africa, covering stories ranging from global health to entrepreneurship and women’s empowerment. And one thing that’s been increasingly clear from our travels is that Africa is open for business.

That’s why we were excited to be a part of the content team, alongside Minassian Media, at this year’s U.S.-Africa Business Forum.

Co-hosted by Michael Bloomberg and Bloomberg Philanthropies and Secretary Penny Pritzker of the U.S. Department of Commerce, the summit brought together American and African heads of state and hundreds of global CEOs to forge business opportunities and long-term partnerships.

In the midst of UNGA week, the Plaza Hotel felt like a UN microcosm itself – even President Obama was there to speak to this group and affirm U.S. commitment to Africa. 

President Obama speaks to global business leaders at USABF in New York, NY, on Sept. 21st.

It’s a challenging but regarding gig creating content to open for the President. Earlier this year we worked with Hargrove for the Department of Commerce’s SelectUSA Initiative, creating  the opening ceremony video to introduce President Obama at Hannover Messe, the largest global trade and technology fair held in Hannover, Germany.

This time we collaborated with the team at Blue Chalk to create a piece that opened up the U.S.-Africa Business Forum.

Click below to see the video (starting at 6:33), following opening remarks by Mike Bloomberg and Secretary Pritzker, which showed how much has changed in just two years since the original forum – and the potential now and in the future for doing business with Africa.


U.S.-Africa Business Forum-Opening Video