We had a very meta moment the other day while filming a live panel for one of our clients.
We were listening to the man who invented the digital camera, Steven Sasson, about his struggle to convince his bosses to support his new invention – the digital camera.
The year was 1975, his company was Eastman Kodak, and film was king.
It took about 20 years for him to win the argument, and for his invention to become available to the general public. Fast forward to today, and we of course now how that story played out. Digital cameras have transformed our daily lives – not to mention our phones.
And it caused us to step back from filming for a second to marvel about how our own industry had been revolutionized by the very person who was now sitting in our viewfinder.
That’s one of the reasons we’ve so enjoyed working with The Lemelson Foundation, who was the sponsor of this event. They’re celebrating twenty years of inspiring young inventors, fostering invention education, and helping incubate ideas into companies and products that change peoples’ lives for the better.
Our new identity video for the Foundation premiered at this two-day symposium in Washington, D.C., held at the Ronald Reagan Building and International Trade Center and the Smithsonian Institution’s Museum of American History. It was the culmination of a year’s work with our partners Brotherton Strategies and Minerva Strategies to help tell their amazing story.
Watch our short piece below to see how one man’s passion for invention has helped create and support new generations of inventors around the world: