In the fight against malaria, a net can save a life.
Steph Curry, the NBA record holder for three pointers made in the regular season (and two-time MVP) – recently joined the #CallYourShot challenge, and we got the chance to make some great PSAs, including the one above.
He asked fans to share videos of themselves taking a shot to raise money and awareness for malaria prevention. Here’s a sample of the response it got on Twitter:
Long Story Short teamed up with the agency Weber Shandwick and USAID – and partners like the UN Foundation’s Nothing But Nets and Malaria No More – to create several broadcast and digital PSAs. They featured Steph Curry’s visit to Tanzania, where he learned firsthand the difference a bed net can make in saving lives.
The PSA has made the rounds on broadcast channels like FOX and across the digital landscape. Read more about the campaign on Huffington Post Impact, and help us #CallYourShot to beat malaria!